If someone visits your store looking to purchase chocolate protein powder. Do they have a higher likelihood of purchasing if they can find it within 2-clicks versus 4-clicks? Of course. There’s also conversion on a click-through basis. By optimizing the user experience to ensure chocolate protein powder can be found within 2-clicks, you can potentially increase conversion rates.
We’ve commonly found that having “Choose options” buttons on product grids creates a higher click-through rate than displaying no button at all. While marginal, this represents increased time on site, which we’ve found influences rankings.
