Position your products prominently
As much as you love your logo or the results of that professional photoshoot, your products need to be in full focus. Shopify templates let you present your products with all features & benefits. Be sure to show what your shop has to offer no matter which page a visitor lands on.
Make shopping easy
Optimize your use of floorspace. Just like in the real world, visitors need to be able to find just what they’re looking for. Without a shop assistant to show customers to the right shelf or check the backroom, it’s crucial that your shop’s layout is designed to help visitors find, filter, and search for products – the quicker and easier the better.
Make the buying process transparent
Remove all obstacles on the way to the checkout. To ensure that shopping, checking out, and paying is as transparent and easy as possible – from adding and viewing products in the shopping cart to providing personal details through to picking a payment method.