Technical SEO for Shopify involves optimizing your website's backend to improve its visibility and ranking on search engines. Optimal steps to get started:
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Create Logical Menus and Internal Links: Ensure your site has a clear structure with logical menus and internal links to help search engines crawl your pages efficiently.
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Submit Your Sitemap to Google Search Console: This helps Google efficiently crawl and index your website.
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Optimize Your Store’s Images: Compress and properly name your images to improve page load times and SEO.
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Use a Mobile-Ready Theme: Ensure your store is responsive and works well on mobile devices.
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Purchase a Custom Domain: Using a custom domain (e.g., yourstore.com) can improve your SEO compared to a subdomain.
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Install Google Analytics and Google Search Console: These tools provide insights into your website’s traffic and performance.
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Ensure Your Site is Secure: Use HTTPS to secure your site and build trust with visitors and search engines.
Creating logical menus and internal links for your Shopify store is crucial for both user experience and SEO. Here are some tips to help you get started:
Logical Menus
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Plan Your Site Structure: Think about the main categories for your products. For example, if you sell clothing, you might have categories like "Men," "Women," "Accessories," and "Sale."
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Use Descriptive Labels: Make sure your menu labels are clear and descriptive. Instead of just "Products," use something more specific like "Men's Clothing" or "Women's Accessories."
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Limit Menu Levels: Keep your menu structure shallow. Aim for no more than three levels deep (e.g., Men > Shirts > T-Shirts) to make navigation easy.
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Highlight Important Links: Place the most important pages, like “New Arrivals” or “Best Sellers,” in prominent menu positions.
Internal Links
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Link Related Products: On product pages, include links to related products. This keeps visitors browsing and helps search engines understand the relationship between your products.
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Use Keyword-Rich Anchor Text: When you create internal links, use descriptive and keyword-rich anchor text. Instead of "click here," use something like "explore our new collection of men's shirts."
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Update Old Content: Periodically review and update older blog posts or pages with links to newer content. This keeps your content fresh and interconnected.
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Create a Blog: If you haven't already, start a blog and regularly link your posts to relevant product pages. This not only provides value to your readers but also strengthens your internal link structure.
301 Redirect Deleted Products
Setup SEO maintenance by redirecting deleted products. it's helpful for users (and robots) to be redirected to a relevant page rather than landing on a 404 page.
Next time you're deleting a product, go into the Shopify redirects section (Shopify Admin > Online Store > Navigation > View URL redirects):
