Boost Conversion Rates and Enhance the Customer Experience with Schema Markup
Schema markup can have a positive impact across the customer journey, from the research phase to converting a sale. Online spending in the United States was over 21% of total retail sales in 2020, up 44% from the year before. Changing consumer habits reshape marketing funnels, and a user could interact with your brand at various stages of their customer journey.Prevent simple mistakes
- Use a valid markup language that conforms to a published DTD or Schema
- Provide text equivalents for any non-text components (e.g. images, multimedia)
- Use hyperlinks that make sense when read out of context. (e.g. avoid 'Click Here.')
- Don't use frames
- Use CSS rather than HTML tables for layout.
The key elements of an effective product page
Customers can easily navigate through the website with a simple, organized layout that's intuitive and easy to understand. With a straightforward design, your customers can discover and learn about your products with confidence. View the perfect product page View product semantic testSemantic markup Video
Your product page is often the page shoppers go to when they want to learn about your brand. It needs to represent you in terms of content, personality, and, most importantly, value proposition.